Dissertation Writing Example — 6

Restaurants and Tourism

Restaurants play very important roles for locals, tourists, and especially those visitors who are in transient stay within a certain locality. The kinds of menus served by restaurants usually depend on their best-sellers as they proved to be in-demand to customers’ palates. However, there is one kind of restaurant which is very notable for the rarity and uniqueness of the food it serves— ethnic restaurants.  This kind of food servicing outlet provides foreign cuisines, which are new and unfamiliar to the locality in which it is situated (Su, 2011).

Ethnic restaurants are commonly managed by foreign individuals whose culture and native nature is deep-rooted in their personality which results to serve food derived from their native region and locality as cited by Ebster &Guist, (2004). Sukalakamala and Boyce (2007) also added that the expression of ethnic groups in the way they serve and prepare their food contributes to their ethnicity making their distinct attributes preserved with their unique cuisines showcased. The kind of interesting menus served by these themed restaurants makes the acceptability of ethnic restaurants in the locality increased as locals tend to try foreign foods which are very new to their tastes as stressed out by Roseman, (2006). Moreover, one of the grounds for the wide acceptability of ethnic restaurants in certain localities is due to their mouth-watering and healthier foods.  This shows the reason why ethnic restaurants proliferate as they provide great dining experiences, which are unforgettable in nature (Su, 2011).

At the current context, Ethnic restaurants put emphasis on quality taste, ambiance and atmosphere, convenience, and service in totality to attract customers of varied ethnic origin with traditions and influences fused in food and flavor offerings. However, Sukalakamala and Boyce, (2007) posited that customers might respond to the services rendered by ethnic restaurants positively and negatively due to the reason that customers can either find the food pleasing or distasteful.  As a sort of synopsis, innovation of services is deemed vital for customer’s satisfaction. This service refinement includes servicescape, service product combination, and the process in delivering the service. In light with marketing which is grounded on experience, innovations on marketing design are of great importance most especially in the context of hospitality firms and tourism as cited by Williams, (2006). This is due to the fact that positive influences will be realized through service innovations anchored in catering to the five key elements which include sense, feel, think, act and relate (Su, 2011).

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