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Over the past few years, viral marketing has become a very popular means of increasing the success of online businesses. If you are a business owner, you have probably heard the term “viral marketing”, but if you have never utilized its methods, may not be aware of the strategies used. Below are five of the top strategies used to increase traffic to websites and help increase profitability.

Viral marketing involves allowing others to give away or use a free product or service offered on your website. This in turn enables you to multiply your marketing over the Internet very quickly and efficiently because you are spreading the word about your business through others and the use of the product or service they have received. The idea is to include your ad with the product or service to be given away.

The first viral marketing strategy is to allow the posting and reprinting of your articles on other websites, e-zines and newsletters. When utilizing this strategy you should always include your resource box along with the option for article reprints at the bottom of each article.

The second strategy is to allow others to use the products or services you give away as bonuses for products and services they sell. Be sure to include your ad inside all of your freebies.

Strategy #3 is to allow people to use your discussion board for their sites. This can be quite useful to those who don’t have one of their own and by including your own banner ad at the top, you will be advertising your business every time someone utilizes the board.

The fourth strategy is to allow others to sign up for a free website on your server. Since the space is being given away by you, you should always require whoever takes advantage of the opportunity to include your banner ad at the top of the home page and perhaps other pages as well. Again, this will serve you well because potential customers will see your ad multiple times.

The fifth and final strategy included in this article is to allow people to add their link to your free website directory. When doing this, require them to return a link back to your website to advertise your directory. This way everyone receives valuable advertising including you. The more links you acquire the more your site will be seen by others on the World Wide Web which will result in an increase in business for you.

How to Increase your Conversion Rate

If you run a business online, you are probably aware of the many changes that take place on the World Wide Web on a daily basis. Failing to track your website conversion rate and not update your site can bring you out of the loop just as quickly as you were added. This does not, of course, mean the visibility of your site will go away, but it does mean you will not be as visible. It is important to pay attention to the traffic to your site, but tracking the conversion rate works differently for different types of products and websites. The following five tips will help you increase the conversion rate of your site.

Make sure your site looks official. Since you run a company, your site should reflect that fact. If you include your company address, a phone number, and various other ways of contact you people will probably feel you are valid and are more likely to come back. This will increase your conversion rate.

Keep in mind that not all potential customers are frequently web surfers or in any way familiar with your products. Because of this, it is a good idea to provide them with useful information such as answers to frequently asked questions and a list of benefits your products provide. Place bullets before each item in the list so it will be easy to discern.

Pre-sell your product. The last thing you want is for someone to place items in his or her cart only to abandon it before completing the purchase. Make sure people are aware of points such as good quality, benefits of purchase, and the cost of what you are selling. If you interest them before they reach the actual buying process they are more likely to follow through and make the purchase.

Be careful not to sell too much of too many items. This will only serve to confuse customers as they may not be clear on what they are buying. Making your product pages simple and clear will help to increase the conversion rate of your website.

Make sure your site is working correctly. The best way to do this is to test your links to be sure they are working correctly, proofread your pages multiple times, and make sure they are easy to navigate. Making the overall experience more intuitive will help you sell products and this, in turn, will increase the conversion rate of your site.